Anheuser-Busch has launched the Budweiser Rewards Visa Platinum Card, which will reward users with points toward Budweiser-themed merchandise but, alas, not beer.

The Budweiser Rewards Visa will offer three Specialty Rewards points for every $1 spent at Budshop.com and BudShop retail stores, on items in Budweiser consumer catalogs, on Anheuser-Busch brewery tours & gift shops, and at Anheuser-Busch parks including SeaWorld, Busch Gardens, and others. Cardholders will also earn one point for every $1 spent everywhere else. New cardholders will get a 1,000-point bonus when they make their first purchase with the card.

For every 2,500 points earned, cardholders get a $25 Anheuser-Busch Merchandise Rewards Gift Card, good toward items such as Budweiser apparel, bar items and more from Budshop.com and Budweiser consumer catalogs.